Connections by Exact Media, a new Podcast for Marketers

Connections by Exact Media, a new Podcast for Marketers

Guests for our series will include folks like the Former Chairman and CEO of Saks Fifth Avenue, Group Chairman of Johnson & Johnson North America, Chairman of the Toronto International Film Festival (TIFF), Group President of Procter and Gamble, CEO of Cannes Lions and more. 

Exact Media Co-Founder named Top 30 Under 30 by Marketing Magazine

Exact Media Co-Founder named Top 30 Under 30 by Marketing Magazine

Marketers are flocking to Rodic, 26, and Exact Media because it offers what traditional sampling doesn’t: targeting and a detailed look at return on investment. As Pia Ghosh, a senior brand manager at L’Oréal, explains, sampling is expensive and full of losses – it’s hard to say who accepted a sample on the street, and impossible to say whether they converted. So when Ghosh was looking for a way to target high-income females for a new RevitaLift product earlier this year, she turned to Exact Media.

Exact Media Partners with Bazaarvoice Global Network through the Content Acquisition Partner Program

Exact Media Partners with Bazaarvoice Global Network through the Content Acquisition Partner Program

In an effort to help marketers generate more authentic consumer-generated content (CGC) for their customers, Bazaarvoice, Inc. (Nasdaq:BV) today introduced the Content Acquisition Partner Program (CAPP), which provides partnership and integration between Bazaarvoice and companies who have demonstrated the ability to collect valuable consumer content for one of the world’s largest networks of brands and retailers.

"CAPP has been incredibly valuable for our clients to increase the value they get from the existing targeted sampling programs we offer,” said Daniel Rodic, co-founder of Exact Media. “Because of the partnership we’ve built with Bazaarvoice, brands can now achieve their trial and household penetration goals from sampling, while simultaneously fueling the growth of reviews. This is especially useful for brands who need to seed reviews for the new products they launch every year."

Exact Media Named CIX Top 20 Most Innovative Tech Company

Exact Media Named CIX Top 20 Most Innovative Tech Company

The CIX Top 20 program is Canada’s largest national showcase of the hottest and most innovative tech companies. Hundreds of applications are submitted each year from across Canada and the CIX Selection Committee will evaluate and select 20 based on criteria including Business Model, Quality of Product and Service Offering, Market Opportunity and Depth of Management.

Exact Media Helps Open Up Toronto Stock Exchange (TSX) for Spotlight Awards

Exact Media Helps Open Up Toronto Stock Exchange (TSX) for Spotlight Awards

Celebrating Entrepreneurship and the 2016 Centurion's and Unicorns in Canada, Exact Media's Co-Founder Daniel Rodic opens up the TSX with the Razor Suleman (CEO of Next Canada), Anthony Lacavera (Co-Founder of Wind Mobile), Angela Strange (Partner at Andreessen Horowitz) and alumni from the Next 36 and Next Canada programs.

Canada named No. 1 among G20 members for access to financing for digital startups

Canada named No. 1 among G20 members for access to financing for digital startups

“Canada is quite strong in supporting technology, for example with the (Scientific Research and Experimental Development Tax Incentive Program) credits to finance new innovation,” said Daniel Rodic, co-founder of Toronto-based direct mail and marketing start-up Exact Media. “However, the government and early education programs need to better embrace an entrepreneurial mentality and actively build the culture to support it.”

How a Medium post and a single tweet helped one startup land a prominent investor

How a Medium post and a single tweet helped one startup land a prominent investor

"They've been able to achieve tremendous success bootstrapped and I think we really respect that, especially living in San Francisco," Young told Business Insider. "We see all these people raising millions and millions of dollars before accomplishing much... I really loved [their] scrappiness."

Young especially thought Daniel's article was really thoughtful. "It wasn't just clickbait to catch Tony or my attention," he said. "It was researched very well, and when Daniel reached out over Twitter,  I didn't hesitate to connect."

The Airbnb Of Marketing: Ray Cao Explains How Exact Media Is Trying To Reinvent Direct-Mail

The Airbnb Of Marketing: Ray Cao Explains How Exact Media Is Trying To Reinvent Direct-Mail

Ray Cao, a serial entrepreneur at age 29, says he made numerous mistakes before starting Toronto-based Exact Media in 2013. The company puts marketing flyers and product samples like Crest White Strips and L’Oreal cosmetics inside e-commerce packages that already contain other goods, collecting revenue from the sample providers and paying e-tailers to deliver the samples.

EXACT MEDIA WANTS TO BE TORONTO’S NEXT BIG SUCCESS STORY AS IT AGGRESSIVELY GROWS TEAM

EXACT MEDIA WANTS TO BE TORONTO’S NEXT BIG SUCCESS STORY AS IT AGGRESSIVELY GROWS TEAM

Despite being founded in 2013 and boasting clients like Procter & Gamble, Johnson & Johnson, Unilever, and L’Oreal, Toronto-based Exact Media has kept a fairly low profile until now. Ray Cao, Exact Media’s CEO, said that this is mostly because of his experience with “first-time entrepreneur syndrome” when he was working on his first company, Loose Button. “It’s where you chase after things like press and coverage and I realized I wasn’t doing it to help strategically grow the business, but moreso to feed my ego. And I think the more important part is to let business results speak for itself.”

ERNST & YOUNG ANNOUNCES REGIONAL FINALISTS FOR ENTREPRENEUR OF THE YEAR PROGRAM

ERNST & YOUNG ANNOUNCES REGIONAL FINALISTS FOR ENTREPRENEUR OF THE YEAR PROGRAM

Four months after opening nominations for its Entrepreneur of the Year award, which is meant to recognize Canada’s top entrepreneurs, Ernst & Young has released the regional finalists of the awards.

The finalists are split into the regions of Québec, Ontario, Prairies, Pacific, and Atlantic, and further split into categories according to company vertical (such as FinTech and consumer tech).

An independent panel of judges will name winners in each category, and one of the category winners will take the title of overall winners for each region. That winner will then compete with winners from each region for the Canadian Entrepreneur Of The Year title.

Ontario's most disruptive and innovative entrepreneurs named finalists of the EY Entrepreneur Of The Year™ program

Ontario's most disruptive and innovative entrepreneurs named finalists of the EY Entrepreneur Of The Year™ program

EY is recognizing an impressive group of Ontario entrepreneurs for their financial performance, vision, leadership, personal integrity and entrepreneurial spirit. Today, the firm named 50 finalists across 10 categories in its EY Entrepreneur Of The Year™ Ontario 2016 awards program.

"Entrepreneurs have big ideas and take risks as they innovate, create jobs, generate wealth and invest in communities across the country," says François Tellier, Entrepreneur Of The Year national program director. "Ontario has so many impressive and successful entrepreneurs, and I know it wasn't an easy task for the independent panel of judges to narrow down from 165 nominees to 50 finalists. We're very proud to celebrate this group."

University of Waterloo Alumni in Running for Entrepreneur Honours

University of Waterloo Alumni in Running for Entrepreneur Honours

At least seven Waterloo Engineering alumni are in the running for prestigious Ontario entrepreneur awards sponsored by professional services firm Ernst & Young

Representing companies that produce everything from video games to aerial drones, they are among 50 finalists recently selected from 165 nominees in the regional EY Entrepreneur of the Year program, with winners in 10 categories to be announced at a gala in Toronto on Oct. 27

Here's to the next Chapter of Growth

Our mission at Exact is to help businesses create the connections to help them grow. We have had the privilege of helping some of the world’s most iconic brands such as Coca Cola, Unilever, P&G and PepsiCo find customers in new and innovative ways. We’ve also partnered with a number of retailers in the ecommerce space such as HSN, Kohl’s and Walmart to help improve customer loyalty. Over the course of our first two years, our team has worked hard in helping the company achieve over 300% year-over-year revenue growth.

We are, however, only at the very beginning of our journey in fulfilling our mission. Since our founding, we always believed that it was important to build a self-sufficient company that would not depend on outside capital to “stay alive”. I’m incredibly proud of our team for building a company that has been able to deliver on that philosophy. But we have always known that outside capital would be important to us at some point in time as it can be an incredible enabler to help fulfill one’s mission faster. As our wise advisor, Jerry Leamon, once said to me, “all great companies need funding at some point in time, it’s just a question of when.”  Late last year, we engaged a close advisor, Mark MacLeod (formerly CFO of Freshbooks and Shopify) to help us think through our capitalization strategy. His experience was invaluable in our fundraise process as he asked us the tough questions and forced us to think about how to best build the business.

Today, I’m excited to publicly announce our very first round of financing, led by Rho Ventures with individuals like Tony Hsieh’s (CEO of Zappos) VTF Capital and Joshua Schachter (founder of Deli.cio.us) participating in the round. It is incredibly humbling to raise capital from people who have invested in companies like Square, Etsy, Kickstarter, Chango, Frank & Oak, JustFab, FanDuel, Asana, and others. The capital will enable us to focus on growing our marketplace of brands and retailers, invest in new product innovations, and be opportunistic about strategic acquisitions.

I want to thank our customers, our retail partners and most importantly the hard working crazy people on our team who helped us get to where we are today.

Now, back to work.

Ray

PS - We’re hiring in all parts of the business and looking for rockstars who want a major challenge. Check out our careers site here.

 

Exact Media and the Reinvention of Direct Mail

Exact Media and the Reinvention of Direct Mail

After spending six years experience in the subscription box sphere, serial entrepreneur Ray Cao realized there was too much real estate in online orders to let it go to waste so he founded Exact Media, a Toronto startup which partners online companies to include contextual samples with other products being shipped.

AdAge | Ray Cao, Top 40 Under 40

AdAge | Ray Cao, Top 40 Under 40

At 29, Ray Cao is already a serial entrepreneur. His first business, Luxe Box is one of North America's largest beauty subscription businesses (which he sold last year). He's also co-founder and CEO of Exact Media, which runs programs that let big packaged-goods players distribute samples through more than 175 million e-commerce packages annually in the U.S., Canada, the U.K. and India. 

AdAge | The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future

AdAge | The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future

The growing marketer interest in getting samples in people's hands at just the right moment, combined with an effort to reach people who aren't necessarily going into stores, has helped fuel the recent growth of Exact Media, which specializes in distributing samples through packages sent by online retailers.

The company's sales have tripled in the past year with such clients as P&G, Unilever, L'Oréal, Johnson & Johnson, Mondelez and others, said Exact Media CEO Ray Cao. Besides being highly targeted, which is important for sending out relatively expensive samples, the idea is largely like "native advertising for e-commerce," he said. "If I'm getting a shirt, and I also get a sample of laundry detergent, it doesn't feel like I'm getting a random banner ad."

Business Insider | 13 things that the best startup CEOs do better than everyone else.

Business Insider | 13 things that the best startup CEOs do better than everyone else.

"[Zappos CEO Tony Hsieh] has conviction in his ideas. From the big examples of offering people money to quit the company after training (and doubling down again offering people severance if they didn't adopt his new management system called Holocracy), to smaller examples of his choice to live in a Trailer Park next to the office with a pet Alpaca, despite selling Unicorn to Amazon, shows he will pursue his true beliefs and not let others get in the way of his vision." — Daniel Rodic, cofounder of Exact Media