Guests for our series will include folks like the Former Chairman and CEO of Saks Fifth Avenue, Group Chairman of Johnson & Johnson North America, Chairman of the Toronto International Film Festival (TIFF), Group President of Procter and Gamble, CEO of Cannes Lions and more.
Marketers are flocking to Rodic, 26, and Exact Media because it offers what traditional sampling doesn’t: targeting and a detailed look at return on investment. As Pia Ghosh, a senior brand manager at L’Oréal, explains, sampling is expensive and full of losses – it’s hard to say who accepted a sample on the street, and impossible to say whether they converted. So when Ghosh was looking for a way to target high-income females for a new RevitaLift product earlier this year, she turned to Exact Media.
In an effort to help marketers generate more authentic consumer-generated content (CGC) for their customers, Bazaarvoice, Inc. (Nasdaq:BV) today introduced the Content Acquisition Partner Program (CAPP), which provides partnership and integration between Bazaarvoice and companies who have demonstrated the ability to collect valuable consumer content for one of the world’s largest networks of brands and retailers.
"CAPP has been incredibly valuable for our clients to increase the value they get from the existing targeted sampling programs we offer,” said Daniel Rodic, co-founder of Exact Media. “Because of the partnership we’ve built with Bazaarvoice, brands can now achieve their trial and household penetration goals from sampling, while simultaneously fueling the growth of reviews. This is especially useful for brands who need to seed reviews for the new products they launch every year."
Today, the Canadian Innovation Exchange announced the 2016 roster of 20 innovative technology companies that have been inducted into the annual CIX Top 20 program.
The CIX Top 20 program is Canada’s largest national showcase of the hottest and most innovative tech companies. Hundreds of applications are submitted each year from across Canada and the CIX Selection Committee will evaluate and select 20 based on criteria including Business Model, Quality of Product and Service Offering, Market Opportunity and Depth of Management.
Celebrating Entrepreneurship and the 2016 Centurion's and Unicorns in Canada, Exact Media's Co-Founder Daniel Rodic opens up the TSX with the Razor Suleman (CEO of Next Canada), Anthony Lacavera (Co-Founder of Wind Mobile), Angela Strange (Partner at Andreessen Horowitz) and alumni from the Next 36 and Next Canada programs.
Interviews with leading young entrepreneurs in the EY and G20 YEA networks provide invaluable insights on disruptors at the business level.
“Canada is quite strong in supporting technology, for example with the (Scientific Research and Experimental Development Tax Incentive Program) credits to finance new innovation,” said Daniel Rodic, co-founder of Toronto-based direct mail and marketing start-up Exact Media. “However, the government and early education programs need to better embrace an entrepreneurial mentality and actively build the culture to support it.”
"They've been able to achieve tremendous success bootstrapped and I think we really respect that, especially living in San Francisco," Young told Business Insider. "We see all these people raising millions and millions of dollars before accomplishing much... I really loved [their] scrappiness."
Young especially thought Daniel's article was really thoughtful. "It wasn't just clickbait to catch Tony or my attention," he said. "It was researched very well, and when Daniel reached out over Twitter, I didn't hesitate to connect."
Ray Cao, a serial entrepreneur at age 29, says he made numerous mistakes before starting Toronto-based Exact Media in 2013. The company puts marketing flyers and product samples like Crest White Strips and L’Oreal cosmetics inside e-commerce packages that already contain other goods, collecting revenue from the sample providers and paying e-tailers to deliver the samples.
Despite being founded in 2013 and boasting clients like Procter & Gamble, Johnson & Johnson, Unilever, and L’Oreal, Toronto-based Exact Media has kept a fairly low profile until now. Ray Cao, Exact Media’s CEO, said that this is mostly because of his experience with “first-time entrepreneur syndrome” when he was working on his first company, Loose Button. “It’s where you chase after things like press and coverage and I realized I wasn’t doing it to help strategically grow the business, but moreso to feed my ego. And I think the more important part is to let business results speak for itself.”
Four months after opening nominations for its Entrepreneur of the Year award, which is meant to recognize Canada’s top entrepreneurs, Ernst & Young has released the regional finalists of the awards.
The finalists are split into the regions of Québec, Ontario, Prairies, Pacific, and Atlantic, and further split into categories according to company vertical (such as FinTech and consumer tech).
An independent panel of judges will name winners in each category, and one of the category winners will take the title of overall winners for each region. That winner will then compete with winners from each region for the Canadian Entrepreneur Of The Year title.
EY is recognizing an impressive group of Ontario entrepreneurs for their financial performance, vision, leadership, personal integrity and entrepreneurial spirit. Today, the firm named 50 finalists across 10 categories in its EY Entrepreneur Of The Year™ Ontario 2016 awards program.
"Entrepreneurs have big ideas and take risks as they innovate, create jobs, generate wealth and invest in communities across the country," says François Tellier, Entrepreneur Of The Year national program director. "Ontario has so many impressive and successful entrepreneurs, and I know it wasn't an easy task for the independent panel of judges to narrow down from 165 nominees to 50 finalists. We're very proud to celebrate this group."
At least seven Waterloo Engineering alumni are in the running for prestigious Ontario entrepreneur awards sponsored by professional services firm Ernst & Young.
Representing companies that produce everything from video games to aerial drones, they are among 50 finalists recently selected from 165 nominees in the regional EY Entrepreneur of the Year program, with winners in 10 categories to be announced at a gala in Toronto on Oct. 27
After spending six years experience in the subscription box sphere, serial entrepreneur Ray Cao realized there was too much real estate in online orders to let it go to waste so he founded Exact Media, a Toronto startup which partners online companies to include contextual samples with other products being shipped.
At 29, Ray Cao is already a serial entrepreneur. His first business, Luxe Box is one of North America's largest beauty subscription businesses (which he sold last year). He's also co-founder and CEO of Exact Media, which runs programs that let big packaged-goods players distribute samples through more than 175 million e-commerce packages annually in the U.S., Canada, the U.K. and India.
The growing marketer interest in getting samples in people's hands at just the right moment, combined with an effort to reach people who aren't necessarily going into stores, has helped fuel the recent growth of Exact Media, which specializes in distributing samples through packages sent by online retailers.
The company's sales have tripled in the past year with such clients as P&G, Unilever, L'Oréal, Johnson & Johnson, Mondelez and others, said Exact Media CEO Ray Cao. Besides being highly targeted, which is important for sending out relatively expensive samples, the idea is largely like "native advertising for e-commerce," he said. "If I'm getting a shirt, and I also get a sample of laundry detergent, it doesn't feel like I'm getting a random banner ad."
"[Zappos CEO Tony Hsieh] has conviction in his ideas. From the big examples of offering people money to quit the company after training (and doubling down again offering people severance if they didn't adopt his new management system called Holocracy), to smaller examples of his choice to live in a Trailer Park next to the office with a pet Alpaca, despite selling Unicorn to Amazon, shows he will pursue his true beliefs and not let others get in the way of his vision." — Daniel Rodic, cofounder of Exact Media
I expected to be a lifer at P&G. When I started, coworkers jokingly referred to what was called golden handcuffs: a career’s worth of profit sharing that allowed lab techs to retire as millionaires and executives to buy winter homes in the Keys.
"Linking up with Zulily happened within a matter of days after a conversation with Exact Media led to the companies' collaboration, Ms. Chen said."
Through my work at Exact Media, ’ve worked with some of the brightest leaders in the eCommerce space. To better understand them, their needs, and how we can better help them, I decided to study one of the best in the business — Tony Hsieh, the CEO of Zappos.com.
I analyzed a year’s worth of Hsieh’s schedule (which he shares publicly with anyone who cares to read it) to learn where he spends his time.
It is perhaps the most volatile and competitive industry in commerce. Between the penny profits, the battling megabrands (think: Coke/Pepsi, Pampers/Huggies) and their subjection to the hands of increasingly consolidated retailers, this industry has always been incredibly dynamic. Welcome to the world of CPG, or Consumer Packaged Goods as it were. Historically the holy grail of marketing with the fastest growing global mega brands, CPG is entering the toughest phase of its existence as the rise of brand agnosticism takes shape and threatens their entire business model.
Call B.S. when it's warranted, and let your instincts trump data, says David Grisim.